STAR TV on the go!
/India PRwire/ - Extending its lead in the Indian media landscape, STAR India has launched STAR One, an up market Hindi GEC and STAR Vijay, a Tamil GEC on Mobile TV for consumers across all major operators and regions. Being the pioneer-leader in broadcasting and entertainment business, it was natural for STAR to step up to the growing mobile potential to gain the first mover advantage in the mobile space. Mobile TV is streaming of satellite channels on the consumers mobile and STAR will launch the service with Video on demand content. Being the fastest growing mobile market globally & soon to be launched 3G services, it has become empirical for television channels to engage with consumers at all possible levels to create brand affinity. Consumers can now enjoy their favourite shows like Sarabhai V/s Sarabhai, The Great Indian Laughter Challenge from STAR One while they are on the move. The line up for STAR Vijay includes Grand Master, Koffee with Anu amongst others. This service has been launched by Star network in association with Apalya Technologies Pvt Ltd. Commenting on the partnership, Gurtej Singh Sandhu, STAR India’s SVP for New Media & IT said: “Extending these channels on the mobile platform, was the obvious next step towards building a community and get stickiness to our channels across. We wanted to create a medium for users to interact with the channel / brand”. Announcing on the tie-up Mr. Sathyajith Divakaran , Vice President Sales and Marketing, Apalya Technologies stated bringing Star News, Star Majha and Star Ananda on the mimobi.tv platform will appeal to a lot of audiences both at the regional and national levels. Apalya Technologies mimobi.tv platform is available across all leading operators in India, with a primary focus of enabling best possible video viewing experience on 2.5g /EDGE /3G/ CDMA. Source: Press release distribution via India PRwireAbout STAR STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in 13 languages to more than 300 million viewers across 53 Asian countries. STAR and its joint venture channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star World, Star One, Star Utsav, Star Jalsha, Star Pravah, Vijay, Asianet, Asianet Plus, Sitara, Suvarna, antv, Phoenix Chinese Channel), sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com.About Apalya Technologies Pvt Ltd: Apalya Technologies Pvt Limited was formed to take advantage of the growing demand for media entertainment related services in the mobile space. Starting with its mobile TV services in the year 2005, Apalya today has powered the mobile TV platform for all the cellular operators of the country. Apalya’s Unique technology works on delivering the best possible mobile entertainment experience Based on the type of the device and the kind of network being used. Star News, Star Majha and Star Ananda can now be accessed on mobile television.